“As America’s Oldest Brewery, we are thankful and proud of the brave and dedicated men and women who have made tremendous sacrifices to protect our country’s freedom, honor, and independence,” said Wendy Yuengling, Chief Administrative Officer and 6 th generation family member, D.G. Thus, this new partnership will serve to make a positive impact and show appreciation to our nation’s military. Both Yuengling and Lee are historic avid supporters of the troops. Together, Yuengling and Lee will support Team RWB through special cans and packaging, in-store point of sale support and many more fan-centric activations throughout 2021. The partnership also officially launches Yuengling’s Stars & Stripes program, which is dedicated to supporting our nation’s military through Team Red, White & Blue (Team RWB), a nonprofit organization forging America’s leading health and wellness community for veterans.
“Spending time with my family, supporting our troops and enjoying a nice, cold beer are three things I love in life, so you could say this is the best of three worlds.” “I am thrilled to team up with a family-owned brewery and serve as a brand ambassador for their Stars & Stripes program,” said Lee. The partnership with Lee includes a variety of elements including personal appearances and performances on behalf of the brand, fan meet & greets, special promotions to meet Lee, a chance to win custom Yuengling and Lee swag, social media sweepstakes and giveaways, in-store point of sale support, social media content and support of our nation’s military.
Lee will serve as an official Brand Ambassador for Yuengling Traditional Lager. Yuengling & Son, Inc., America’s Oldest Brewery®, announces today its partnership with Lee Brice, American country music singer and songwriter and Curb Records recording artist, and the start of Yuengling’s Stars & Stripes program. America’s Oldest Brewery® partners with Lee Brice as it kicks off its ‘Stars & Stripes’ program to support our nation’s military, featuring fan sweepstakes, special performances, and more